SKODA

THIS IS OUR TIME

ROLE: ECD

Women’s Cycling wasn’t always been top of the agenda in the sport. We wanted to ensure that this was not the the case both in terms of how people talked about it and how they participated in the sport. During the final eight stages of that years edition of the race, thousands of riders lent their support and climbed alongside the team as part of the Climb for #ThisIsOurTime 

This award winning campaign for Skoda Cycling got the agenda pushed into parliament – ensuring that change was thrust deep into the future of women’s cycling.